Solving the Pricing Puzzle

General Sessions

Speaker(s):

Andrew Gregson, Intent Financial

Andrew Gregson is a serial entrepreneur. Since starting his training as an economist at the London School of Economics he has started 5 businesses. Andrew has worked as a consultant for 15 years and in finance for almost 20 years. He now advises consultants on how to bring the pricing tool to bear on their clients’ businesses to make them more profitable.

Andrew has authored two books: Pricing Strategies for Small Business (2008) & The Dark Art of Pricing – deliberately pricing for profit (2018). The best comment he has ever received about his presentation is: “I thought this would be snore fest so I drank extra coffee. But now I am so excited to get back to my business and apply everything!”

Topic

Solving the Pricing Puzzle

Do you want to know how pricing works? To all the accountants, peace! But it is NOT about numbers. It is about marketing and learning more about your customers and about how to sell your price. Marketing is 90% psychology and Andrew Gregson has spent 3 decades researching the psychology of why people buy. He has now created a practical, usable method for setting a price that generates a profit – ALL the time. Andrew’s expectation is that you can deploy his methods on Day 1 and that continued attention will create profit opportunities for your company for years to come.