Social Media 101: How to adapt and evolve your business in the ever-changing digital space

General Sessions


Claire Henwood, kin

Claire is a born communicator who leads with focused intention in her life and work. She joined Vancouver-based digital + PR agency kin (formerly Reformation) in 2017 after graduating with distinction from Capilano University with a Bachelor of Communications. During her five years at kin, she has steadily moved up the ranks from account coordinator to account director, successfully partnering with countless clients. In her day-to-day she manages a team, 10-15 accounts, executing everything from traditional PR to digital, social media management, influencer and brand engagement, experiential event planning, visual content creation and more. She has managed and grown social media accounts for national brands, developing them from fruition, through strategy and leading execution. 
Before gaining a strong foothold in the communications field, Claire spent over five years as a floral designer, teaching workshops, designing bouquets and nurturing her lifelong love of plants.  


Social Media 101: How to adapt and evolve your business in the ever-changing digital space

The digital space is constantly changing and as a business it’s a challenge to stand out in the online crowd. In this 1 hour seminar, Lower Mainland based digital and PR specialist Claire Henwood of kin agency will share the ins and outs of social media today. Your business might already be actively engaged on social media but with the ever-changing digital space it can be tough to keep up with all the changes. From sharing which platforms you should be on today to driving engagement, growing your audience, and utilizing digital marketing and analytics you’ll learn the basics of where to start and some of the new innovations that can help you and your business thrive in the digital age. 

Date & Time(s)

10:30am - 11:30am, Thursday September 15, 2022


Member Early Bird: $75.00

Non Member Early Bird: $95.00

Member Regular: $95.00

Non Member Regular: $110.00

Early bird seminar rates will available until Friday, September 2nd.