Best Practices for Marketing and Growing your Horticulture Business Online

General Sessions


Andrew Jackson, North Shore Digital

Andrew Jackson is an SEO and digital marketing professional with over 10 years’ specific experience. He teaches courses, such as Digital Marketing, SEO, SEM Fundamentals, and Google Analytics, at BrainStation, the global leader in digital skills training. Previously, he wrote and researched three digital marketing online courses for the University of British Columbia. 

Originally from the UK, he has lived and worked in Japan, Germany, Switzerland, Korea, and is now settled in Canada. He has wide-ranging experience in digital marketing for the home services, trades, education, and technology industries, having fulfilled roles as diverse as Marketing Director at a high-tech start-up, Digital Marketing Manager at an international boarding school, and Digital Media Specialist for GLOBE, the international symposium on the business of the environment. Andrew has a B.A. in German Studies and a Master of Science in IT, Management & Organizational Change from the Lancaster University Management School, one of the leading business schools in the UK. He is happily married with 3 daughters and lives on the North Shore, a place he is proud to call home. 

Chris Archer, North Shore Digital

Chris Archer has been helping digital companies grow for over a decade. With experience in all areas of business and marketing, he is now the Director of Client Relationships at North Shore Digital. Chris is an expert in sales, business development and how to convert prospects into paying customers in the digital space. Chris comes from a Bachelor of Commerce & Finance academic background in his native Australia and has a proven track record in sales and marketing for QTrade, MetroQuest, PureWeb and more. 


Best Practices for Marketing and Growing your Horticulture Business Online

At North Shore Digital they are experts in online lead generation for horticulture, landscaping, and gardening companies. Andrew, Chris, and Carly will show you effective ways to generate new inquiries online using paid ads, SEO and website marketing, featuring insights and data from highly successful and profitable campaigns over the past 3 years. Their strategies and tactics work effectively to grow companies in your target services and geographical locations that enable you to generate business, even in your off-season.  

Learn about the most important online strategies for your business, what tactics you should be prioritizing, and all the key elements and tools needed to build your website and online presence into a revenue generating asset! 

Date & Time(s)

11:30am - 12:30pm, Wednesday September 14, 2022


Member Early Bird: $75.00

Non Member Early Bird: $95.00

Member Regular: $95.00

Non Member Regular: $110.00

Early bird seminar rates will available until Friday, September 2nd. 

Buy Tickets

Continuing Education Units

  • ISA BCMA – Management: 1
  • ISA Climber Specialist: 1
  • ISA Certified Arborist: 1
  • ISA Utility Specialist: 1
  • ISA Municipal Specialist: 1
  • ISA Aerial Lift Specialist: 1
  • LHCP: 1