General Sessions

The Dark Art of Pricing

General Sessions

Date & Time(s)

10:30am, Thursday September 16, 2021 - 12:00pm, Thursday September 16, 2021

Continuing Education Units

  • LHCP – 1.5
  • ISA – 1.5

Pricing

Member Early Bird: $95

Non Member Early Bird: $110

Member Regular: $110

Non Member Regular: $135

*This year' early bird deadline is September 2, 2021

With 20 years of observing, researching and experimentation, Andrew Gregson is a profit engineer and pricing expert. Most companies use only one or two common pricing strategies – ones that deliver only mediocre results, leaving money on the table and preventing the organization from reaching its potential. After driving sales and cutting costs, all that is left is a better pricing strategy to deliver a bigger bottom line. This seminar is designed to teach you how industry leaders handle their pricing strategies and to find one that works for your business while avoiding discounting!

Speaker(s):

Andrew Gregson
See Speaker Bio

Nature-based Solutions for Smart, Resilient Communities

General Sessions

Date & Time(s)

11:30am, Thursday September 16, 2021 - 12:30pm, Thursday September 16, 2021

Continuing Education Units

  • LHCP – 1
  • ISA – 1

Pricing

Member Early Bird: $75

Non Member Early Bird: $95

Member Regular: $95

Non Member Regular: $110

*This year' early bird deadline is September 2, 2021

Many cities are interested in integrating smart-city concepts and technologies in urban planning and management processes, which will likely drive future technological applications and data-driven solutions in urban forestry and green infrastructure planning. Based on research projects taking place at the University of British Columbia (Vancouver, Canada), this presentation explores various applications and “smart” technologies in urban forestry, arboriculture, and green infrastructure management. I will discuss how urban forests can support liveable, resilient communities, with an emphasis on the new tools, technologies and techniques that we are developing to better monitor and manage tree condition, understand human interactions with trees, and develop integrated approaches to urban forest management.

Speaker(s):

Dr. Angela Rout
See Speaker Bio

New & Innovative Opportunities in the Floriculture Marketplace

General Sessions

Date & Time(s)

1:00pm, Thursday September 16, 2021 - 2:30pm, Thursday September 16, 2021

Continuing Education Units

  • LHCP – 1.5
  • ISA – 0

Pricing

Member Early Bird: $95

Non Member Early Bird: $110

Member Regular: $110

Non Member Regular: $135

*This year' early bird deadline is September 2, 2021

This fast-growing and expanding industry is moving in many new directions.  With a younger and more receptive audience, plants and flowers are being purchased in a multitude of unique venues, from online vendors and pop-up shops to flower farms and creative box displays.  Find out who’s winning and who’s missing out in this growing market.

Speaker(s):

Brian Minter
See Speaker Bio

PR & Community Engagement: Making Positive Connections

General Sessions

Date & Time(s)

12:30pm, Thursday September 16, 2021 - 1:30pm, Thursday September 16, 2021

Continuing Education Units

  • LHCP – 1
  • ISA – 1

Pricing

Member Early Bird: $75

Non Member Early Bird: $95

Member Regular: $95

Non Member Regular: $110

*This year' early bird deadline is September 2, 2021

Lower Mainland PR and social media expert, Reformation account manager Claire Henwood, is here to shed some light on the importance of PR and community engagement for consumer facing businesses.

This 60-minute presentation will share best practices for engaging with your community in a positive, meaningful and sustainable way. From defining your brand to knowing exactly who your audience is, this presentation will provide tools and advice to help you connect with your community, grow your audience and get your business in front of new faces, for all the right reasons.

Speaker(s):

Claire Henwood
See Speaker Bio

Pollinators and Wildflower Seed Mixes

General Sessions

Date & Time(s)

2:00pm, Thursday September 16, 2021 - 3:00pm, Thursday September 16, 2021

Continuing Education Units

  • LHCP – 1
  • ISA – 1
  • WTCA – 1

Pricing

Member Early Bird: $75

Non Member Early Bird: $95

Member Regular: $95

Non Member Regular: $110

*This year' early bird deadline is September 2, 2021

Speaker(s):

Alex Augustyniak
See Speaker Bio