Attracting the Next Generation to Garden Centres

Many garden centers are seeing their customer base age, with younger generations hesitant to take up gardening because they’re afraid of killing plants, along with the costs associated. If you work at or own a garden center, you might be worried about how to attract and retain the next generation of gardeners. Despite a surge of interest during the pandemic, many young people have since drifted away. It’s crucial to bring them back and rejuvenate the gardening community. 

Jeff O’Brien is here to help. As a Co-Founder of Brands In Blooms, a company dedicated to helping garden centers connect with new generations, Jeff has been featured in Green Profit, Floral Daily, and the Rhyzone podcast. His recent dissertation uncovers why young people are hesitant to garden and offers practical strategies to engage them. 

Join us to learn from Jeff’s insights and discover how to equip your garden center with the tools needed to attract and inspire the next generation of gardeners.